Category Archives: Content
Staying on Top of the To-Do List
“I’m really busy.” If I had a dime for every time I heard this statement, I would have a bank account that could rival the mega million lottery. This isn’t criticism, sometimes it seems like I spend as much time … Continue reading
Facebook — K-I-S-S
In the ever remembered words of Kelly Johnson, one long forgotten Lockheed engineer, to his design team — “keep it simple stupid. Not, by the way, “keep it simple, stupid.” Johnson was not addressing his engineers as “stupid” — he was reminding … Continue reading
The One Tool You Must Use If You Care About Your Reputation
How Google Alerts Can Help You Track and Manage Your Online Image “One can live down everything except a good reputation.” Or so said the famous 19th century wit, Oscar Wilde. For real estate agents, however, for whom … Continue reading
The Power of Niche Marketing
How Shrinking Your Target Market Can Expand Your Revenue Why should you figure out your niche? Consider this — who do you think makes more money, the general practitioner or the specialist (dermatologist, orthopedist, eye doctor, etc.)? You’re well … Continue reading
Participation Promotion and Power (Users)
Small Changes in Your Behavior Can Result in Big Changes For Your Brand Brand visibility. Brand awareness. Brand building. With so many and so much competing for your audience’s attention, marketing may sometimes feel like an uphill climb. … Continue reading
How to Know You’re About to Get The Listing
Making eye contact with your clients or audience is important. A smart, well-rehearsed sales pitch is also crucial. But perhaps the most important aspect of reaching your audience is being in tune to their reactions. More than just looking them … Continue reading
Turning “Friends” Into “Fans” – How to Create Advocates for Your Brand
We’ve all seen that page with 7,349 likes or 1,892 friends or 2,673 fans. Those numbers raise two questions, the first being “how did they do that?” and second being “what are they doing with them all?” In a recent … Continue reading
We Make Your Social Media Go from “How?” to “Wow!”, and Real Estate Magazine Agrees!
The Personal Marketing Co. has just rolled out a ground-breaking new program called Social Solutions®. Finally an answer that allows you to take Social Media by the reigns and get the results you want. Don’t take our word for it, … Continue reading
Ways to Market Your Blog
You’ve designed your blog and are posting content regularly. Now you need to find readers. Blogs support two-way communication – if you involve your audience, they will become an important piece of your promotion team. Here are some ideas for … Continue reading
How to Ensure a Return Phone Call
When it comes to a phone message, your voice can say it all. They say that first impressions are everything. If you have never talked to someone before, the way you leave a message on voicemail could be an indication … Continue reading
