Category Archives: Marketing Insight
Stop hating the selling process
I hate selling. If I had a dime every time I heard this, I wouldn’t be selling either, mainly because I would have retired. Yet selling is such an important part of business and not just the real estate business. … Continue reading
Marketing in the new real estate industry
This week, our company’s C.E.O. (Chief Encouragement Officer) John Wendorff urged all of us at The Personal Marketing Company to really focus on our responsibility to our clients and how to help them be successful in the “new” real estate … Continue reading
Are you developing your marketing pyramid?
The strongest marketing campaigns share a three-sided foundation of equal size: the message, the market, and the medium. If any of these three components are missing, then it is likely that the entire marketing campaign will not deliver peak performance! … Continue reading
Tips on Taglines
Remember the 3 S’s When Crafting Your Slogan When a brand has the right tagline — or slogan — it almost seems inevitable, as though the words naturally come with the brand name. Think about the following three taglines — chances … Continue reading
Find Your Showmanship
Last week one of my coworkers took a quick vacation to Las Vegas. So, this Monday I spent some time trying to live my coworker’s vacation vicariously through the internet.She told me about a show she saw by “Penn and … Continue reading
Small Business SEO Strategy
Broken to the basics, Search Engine Optimization (SEO) is simply the means by which you increase the chances of your brand (blog, site, pages, etc.) ranking high after being chewed up by search engine algorithms. All search engines rank, calculate … Continue reading
Marketing Lessons from Scrooge
Marketing is an essential element for business development and growth. Unlike sales efforts and results, however, marketing efforts and results are not always easy to evaluate. Sales are easy — you can measure revenue, number of clients, number of transactions, revenue … Continue reading
How to Make the Most of Your Email Marketing
Last week, Hubspot posted a blog on the top 5 email challenges — and some strategies to to tackle them. Taken from MarketingSherpa’s 2012 Email Marketing Benchmark Report, the most difficult email marketing challenges companies report are: Email Data Integration Email … Continue reading
