Category Archives: Prospecting
Direct Mail Is (Still!) a Powerful Marketing Tool
In December, Deliver Magazine reported on a study by GI Insight showing that “nearly half of consumers… visited a website after receiving a promotional direct mail piece. The figure rises to 53 percent for the 18-to-24 age group.” Getting 47 … Continue reading
Brand Message, Target Market
Your message defines your target, and your target defines your message Identifying your “ideal customer” — your target audience — is a critical component of creating your successful marketing plan. Once you’ve defined your target market, you can work … Continue reading
4 Tips for a Strong Year in the Topsy-Turvy Market
The real estate market is ever-changing. When the market slows as it has recently, here are some tips to keep you going through the tough times. 1) Change is inevitable, so embrace it. Be flexible by building change into your … Continue reading
What’s in it For Me? Or You?
Sales instinct calls you to always be in tune to “what’s in it for me?” or “what’s in it for you?” when conducting business. You come out from the start, highlighting the benefits of your services to your potential client … Continue reading
Featuring the Right Marketing Services
Are your most prominent marketing pieces promoting the services your buyers want? According to the National Association of REALTORS®, here are the five top services that buyers want from an agent: • Help them find the right home to purchase … Continue reading
