Category Archives: Online Marketing
How Successful Is Your Social Media Activity?
4 Tips To Getting The Most Out of Your Online Marketing Social Media Examiner published a great article on how to measure social media success — here are a few take-aways. Know how well your site is working The first … Continue reading
Getting Ready for Timeline
Today Facebook will be converting all business pages over to the new Timeline layout. To help you all make the transition with ease, we’ve gone ahead and put together these cover photos for you to use.
Facebook — K-I-S-S
In the ever remembered words of Kelly Johnson, one long forgotten Lockheed engineer, to his design team — “keep it simple stupid.” Not, by the way, “keep it simple, stupid.” Johnson was not addressing his engineers as “stupid” — he … Continue reading
Small Business SEO Strategy
Broken to the basics, Search Engine Optimization (SEO) is simply the means by which you increase the chances of your brand (blog, site, pages, etc.) ranking high after being chewed up by search engine algorithms. All search engines rank, calculate … Continue reading
Facebook — K-I-S-S
In the ever remembered words of Kelly Johnson, one long forgotten Lockheed engineer, to his design team — “keep it simple stupid. Not, by the way, “keep it simple, stupid.” Johnson was not addressing his engineers as “stupid” — he was reminding … Continue reading
Keeping and Getting Subscribers
According to Hubspot’s list of the top 5 email challenges, taken from MarketingSherpa’s 2012 Email Marketing Benchmark Report, “growing and retaining subscribers” is the third most challenging aspect of e-marketing. Many of these tactics and tips can be applied to … Continue reading
How to Make the Most of Your Email Marketing (Part 2)
Second on Hubspot’s list of the top 5 email challenges, taken from MarketingSherpa’s 2012 Email Marketing Benchmark Report, is “email deliverability.” Email Deliverability Statistics Worth Reading First, consider these statistics compiled by Email Stat Center: 20% of email does … Continue reading
How to Make the Most of Your Email Marketing
Last week, Hubspot posted a blog on the top 5 email challenges — and some strategies to to tackle them. Taken from MarketingSherpa’s 2012 Email Marketing Benchmark Report, the most difficult email marketing challenges companies report are: Email Data Integration Email … Continue reading
How To Get the Most Out of Social Media
1. Be curious Social media is social. By definition, it is about interaction. Think about social media as a cocktail party — the easiest way to meet new people or follow up on an introduction is to ask them about … Continue reading
